By this binary logic, my membership should have been a tragic failure. Within 12 hours I’d received two Matches, the website’s term for a member who has returned your attention with a fellow click of the Send Interest button.
They succeed for the same reason every online resource does: They offer convenience and expediency in an arena with high demand for it.
If we take the traditional Indian conception of marriage at face value, the biography on my profile—three or four sentences, much shorter than the extensive personality inquisitions demanded by Western dating sites—should have kept me out of the matrimonial running.
Sure, I’d have my points of appeal, namely in the sections reserved for Education (Bachelor’s) and Complexion (Very Fair).
I belong to no caste; I am not Hindu; I have no Indian heritage. For them, matrimonial websites simply seemed to be a matter of convenience, a casual way to meet other singles online in a country where dating sites haven’t really taken off.
India is a country where sex is “something that’s both sort of resented and incredibly desired,” Kevin, a 20-year-old college student in Delhi told me, and the Internet provides a sort of parallel community respited from traditional restrictions on the libido.